Media Kit · 2026

Where La Prensa Texas reaches San Antonio

Texas' first and oldest Spanish and English newspaper, established 1913. 45,000 copies printed and distributed weekly at H-E-B stores in San Antonio and surrounding Texas areas — plus web, newsletter, social and events.

See the rate card

Monthly readers: 174.7K
Copies every Sunday: 45,000
Zip codes covered: 35+
Newsletter subscribers: 2,390+

Distribution channels

45,000 weekly copies

Print edition

45,000 copies printed and distributed every week at H-E-B stores in San Antonio and surrounding areas throughout Texas.

Year-round event racks

Community events

The print publication is distributed at community events throughout the year, including the Gala and We The Women activations.

6.2K+ monthly sessions

LaPrensaTexas.com

Digital newspaper and daily news feed, home of every leaderboard and sidebar ad unit.

2,390+ subscribers

Weekly email newsletter

Bilingual headline roundup with sponsorable rectangle and dedicated-email placements.

Active distribution zip codes

Sunday print delivery covers these San Antonio-area zip codes. Racks and pickup partners are added throughout the year — email us for the current location list by district.

78006
78070
78130
78132
78148
78154
78201
78202
78203
78204
78207
78209
78210
78211
78212
78213
78214
78215
78216
78217
78218
78219
78220
78221
78222
78223
78224
78225
78226
78227
78228
78230
78232
78237
78238
78239
78240
78242
78244
78245
78247
78248
78249
78250
78251
78253
78256
78258

Social reach

Facebook
648,700+ views · 12,379 audience
Twitter / X
21,000 followers · 138,000+ views
Instagram
12,079 likes · 57,600 engagements
YouTube
4.6 million+ views
TikTok
1.8 million likes · 44,959 followers

Audience

Female54.53%
Male45.47%
Ages 18–3436.82%
Ages 35–5442.60%
Ages 55+20.58%

Advertisers & readers

Get the weekly edition and rate updates

Subscribe for the bilingual weekly roundup plus notice when new advertising inventory and rates open up.